How choice of laboratory can impact substantiation and verification of a marketing claim

Several sunscreen products have been pulled from the Australian market following a 2025 investigation by Australia’s Therapeutic Goods Administration (TGA) in relation to claims about product sun protection factor (SPF). According to the TGA, many of these products may not meet the claimed SPF, despite many manufacturers utilising laboratory testing. This article explores the question of how any FMCG businesses (such as a food company) can reduce non-compliance risks when relying on product analytical testing to substantiating claims, including factors to consider in the choice of laboratory and choice of test.