Do food regulators have the right to force a change of brand name?
Businesses, including food businesses, are aware of the inherent value of a good brand name. Nevertheless, there are regulatory compliance risk issues that food businesses must consider when developing and applying a brand name for a product. This article looks at the food regulation factors that could impact or restrict the use of a brand name, and the question of whether or when a food regulator has powers to force a change of brand name.