Fruit juice: An evolution in regulatory compliance issues for a series of emerging product developments

This article explores a plethora of issues affecting the regulation of fruit juice beverages, such as orange juice, in Australia over the past 15 years. Many of these issues relate to the emergence of new technologies and niche marketing opportunities. These issues include the differences between fruit juices and fruit drinks, the use of nutrition content claims surrounding vitamin and mineral fortification, the addition of sugars or other sweeteners, the impact of various processing techniques, and marketing claims.