Are you being "served"? Addressing the legal basis for "serve" sizes in food
By Joe Lederman and Charles Fisher The use of ‘serve’ as a measure of the average consumption of a particular food has long been used by nutritionists to describe a level of recommended consumption for a particular food. This article considers the legal relevance of the ‘serve’ or ‘serve sizes’ for food labelling and advertising purposes. We consider whether the concept of ‘serve’ or ‘serve size’ is being manipulated or abused, and we analyse possible areas for legal redress.
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