The Legalities of Promoting your Business through Trade Promotion Competitions

Just as there are regulations for marketing activities such as advertising, there are laws that regulate how competitions must be run. Typical examples are in competitions that sometimes appear with terms and conditions on cereal packages or newspaper or website competitions offering prizes such as holidays or travel to interesting destinations. This article outlines some of the legal issues for running such promotions. Our firm FoodLegal regularly advises in this area and tailor makes Terms & Conditions for marketing and promotional campaigns. FoodLegal also scrutinises marketing campaigns to ensure compliance requirements are met for a wide range of laws impacting on different industries.

This article is available to Subscribers only!

Not yet a Subscriber? Become a Member of FoodLegal