Harnessing The New Health Claims Standard
Harnessing the New Health Claims Standard:
Opportunities in marketing the healthy angle of food
The FoodLegal Workshop Harnessing the new Health Claims Standard: Opportunities in marketing the healthy angle of foods addresses the new Health Claims Standard, how it affects how you market your product. Nutrition profiling criteria, substantiation of general level health claims, limitation on existing nutrition claims.
Are you prepared?
What does this mean for your products? For your marketing? Learn from a compliance expert presenter from FoodLegal who will show you how to design and assess your marketing and packaging claims, product descriptors and advertising to minimise the risk of legal liability for your products and your business.
This Intensive Workshop will cover:
- How the new Health Claims Standard will apply to your products and marketing campaigns;
- How the new Health Claims Standard will interact with other laws such as the Australian Consumer Law and the Therapeutic Goods Act;
- What you must do to substantiate health claims that have not been FSANZ approved;
- Methodological approaches for Health Claims;
- Exploring alternative marketing methods in light of the new Health Claims Standard;
- The impact of the Health Star Rating Sytem
We will help you answer the following questions:
- Is it a nutrition claim or a general level health claim?
- Can I claim to be “<…> free” anymore?
- What can I say about fats?
- What about innovative/novel substances?
- What about sodium reduction claims?
- When can I use a health-related endorsement?
- What can be said in relation to “slimming” or “weight loss” problems?
- What can I say about a functional/bioactive ingredient?
- When can I say without any pre-approvals?
- What if my product does not meet the profiling criterion? What opportunities are there for me?
- How will this affect my brands / company / trademarks?
- What issues need to be addressed?
To enquire about in-house training, contact our office on (03) 9606 0022