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Natural and Superfoods
About 100 participants (including marketing, retailing, brand managers and food technology people) from a diverse range of companies joined us on Monday 10 August 2009 in Sydney at The Menzies Hotel to hear the facts, myths and legal minefield of “Natural” and other health claims made in food marketing. Speakers were Food Industry leaders giving a insight into this HOT topic of just how natural we are being, and the substantive scientific support for the claims and an example of consumer surveys and expectations.
Program Information
Charles Fisher (Chair)
FoodLegal Australian Lawyers and Consultants
Introduction
Joe Lederman
FoodLegal Australian Lawyers and Consultants, Managing Principal
Topic: What every marketer needs to know about Food descriptors "Natural" & "Superfoods"
Dr Peter Williams
University of Wollongong "Smart Food Centre"
Associate Professor in Nutrition & Dietetics
Topic: How is "naturalness" in food perceived by consumers, used by manufacturers, and regulated by food authorities?
Richard Stenning
GNT International
Case Study: Using Fruit and Vegetable Concentrates to replace additive colours
Clare Hughes
CHOICE, Senior Food Policy Officer
Topic: Healthy hype or marketing puffery - are consumers really getting what they expect?
Jane Allen
FSANZ, Manager of the Labelling and Information Food Standards
Topic: Nutrition and Health Claims: FSANZ Proposal P293
Dr Dilip Ghosh
nutriConnect, Food Scientist, PHD, FACN
Topic: Antioxidants: Good, Bad or Indifferent for your health
Gallery Images
 and Richard Murray (The Smiths Snackfood Co)_i55_420x420.jpg "David Andrews Bundaberg Brewed Drinks and Richard Murray The Smiths Snackfood Co")
- David Andrews Bundaberg Brewed Drinks and Richard Murray The Smiths Snackfood Co
 and Miriam Andrade (Allied Mills Aust)_i56_420x420.jpg "Michael Ratcliff Temptation Bakeries and Miriam Andrade Allied Mills Aust")
- Michael Ratcliff Temptation Bakeries and Miriam Andrade Allied Mills Aust
 and Clare Hughes (CHOICE)_i57_420x420.jpg "Mimi Kind Woolworths and Clare Hughes CHOICE")
- Mimi Kind Woolworths and Clare Hughes CHOICE
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