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Over the past 10 months, Australia’s national consumer protection agency, the Australian Competition and Consumer Commission (ACCC) has taken action for misleading labelling against some food products produced by Arnott’s Biscuits, Tasti Products (Weight Watchers), Nudie Foods, Natur-all (Go Natural) and Harvey Fresh. However, a more recent decision of the Federal Court seems to offer a more practical solution than the ACCC approach to fruit-based food representations. Although some of the claims made by the abovementioned food companies in relation to some of the products were either incorrect or overstated or potentially misleading and were therefore in actual breach of the Trade Practices Act, the ACCC had recently appeared to be overstepping the mark in its ongoing campaign aimed at food labels that refer to fruit ingredients.