Food Marketing and a Lesson in Trade Mark Law: Woolworths and the “Honest to Goodness” Trademark Case

In March 2011, legal action was brought against Woolworths supermarkets for trademark infringement - Organic Marketing Australia Pty Ltd v Woolworths Ltd [2011] FCA 279 (“Honest to Goodness”). This article provides a summary of the Federal Court judgment and analyses issues of trademark protection raised in the litigation. 

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