Dangers of Geography in a Label or Product Name

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In late December 2006, Australia’s beef producers were first warned that the Japanese Agriculture Ministry would be prohibiting them from using the ‘Wagyu beef’ description for any Australian meat, notwithstanding that this highly-prized Japanese breed has been enhanced by some of Australia’s top breeders and exporters in Australia. The issues of using a geographical reference in a product name have been highlighted by this case. This article 1,400 word article discusses the risks involved.

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