The problems of the word "fresh" in pasteurised beverages

Companies and consumers have become used to calling milk “fresh milk” even though the milk, of course, is pasteurised. By contrast, the ACCC has taken a strong line to prevent producers of pasteurised fruit juices from calling their product “fresh juice”. This article of 1,100 words will explain the legal position of the word “fresh” as a descriptor when used in relation to beverages in Australia.

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