Advertising Claims for Fruit Concentrate Product Draws Ire of the ACCC

A recent ACCC decision regarding an Uncle Toby's product has raised questions concerning the legality of making claims about “real fruit” content when a fruit product is in fact made with fruit concentrate. This article illustrates the danger of disregarding the wider legal issues concerning labelling, branding and advertising that go beyond the provisions of the Australia New Zealand Food Standards Code.

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